Search engine optimisation and positioning

"Build it and they'll come flocking". If only it were true...

When people want to find a product or service on the Internet chances are they will use a search engine to produce a list of suitable web sites. But because the Internet contains billions of web pages, the list of suggested sites produced by each search engine can be huge.

Nevertheless getting your site to the top of those lists should be one of your priorities as it will dramatically increase the number of visitors to your site.

Unfortunately getting a high listing for your product or service is a very difficult and time consuming thing to achieve and maintain. But it starts with designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and keyword phrases. Proper site submission and monitoring is also important.

Moreover, because each search engine is only as good as the results that it produces the search engines are very careful to ensure that they are not misled by inaccurate or misleading submissions by website owners or unethical search engine consultants. Attempts to mislead a search engine (or mistakes that look like attempts to mislead a search engine) can lead to permanent blacklisting of your domain name.

We have a high success rate at getting client sites listed at or near the top of search engine results and advise on a number of objectives such as:

• Keyword research
• Search engine copywriting and keyword placement
• Site design analysis and recommendations
• Site submission and monitoring
• Pay-per-click search engines