The Brief

Crewsaver is recognised as one of the foremost suppliers of lifejackets and dinghy sailing equipment in the world. They expanded their approach into general water sport sectors, by branding extensions into the surf market (CSR range) and paddling market (Yak range).

The brief given to Netsite was to design a content managed website which covered all three brands allowing uploading of product catalogues, dedicated stockist areas, trade only areas, video content, latest news etc. The site was to be built with scalability in mind.

Our Solution:

To keep to the tight budget, we designed a smart homepage for the main brand, Crewsaver and then created templates for the inner pages that were recoloured using different styles sheets for the other two brands of YAK and CSR.

 

 

 

 

 

 

 

The navigation was kept on the left to allow Crewsaver to add as many pages as they wish in the future without hitting a limit. All pages reformat themselves for print, stripping out unnecessary information and therefore saving ink and paper.

The sections on the right hand side are completely editable and Crewsaver can choose if these show on each page and in which order. This allows maxiumum cross selling - especially in the product catalogue area.

Click here to view the finished website: http://www.crewsaver.co.uk|